Lidl has raised a glass to its latest triumph, as its Ben Bracken Islay Single Malt whisky has been crowned best tasting in its category at the prestigious World Whisky Awards.
The budget retailer is celebrating in style, unveiling a cheeky new campaign featuring a suave silver-haired gentleman, draped in the official Lidl tartan, sipping a dram against the breathtaking backdrop of the Scottish Highlands.
The playful nod to a certain Hollywood icon’s famous whisky advert is hard to miss, with Lidl proving that great taste need not come with a blockbuster price tag.
Retailing at just £18.49, Lidl’s Ben Bracken Islay Single Malt triumphed over fierce competition to secure its Gold award, reaffirming the brand’s reputation for delivering top-quality spirits at unbeatable value.
Produced on the whisky-rich Isle of Islay, this single malt boasts the bold, peaty profile that whisky aficionados adore, with layers of smoke, sea spray, and hints of candied orange and sponge pudding.
The whisky world is often associated with eye-watering price tags, but Lidl is challenging that notion with a bottle that delivers premium quality without the premium cost.
Fans of a dram are urged to act fast, as Lidl’s award-winning whisky is available in stores nationwide now.
Whether you’re a whisky connoisseur or just looking for a top-tier tipple without the Hollywood price, Lidl’s Ben Bracken Islay Single Malt is ready for its close-up.
