Hotels in the Highlands are teaming up with more than 50 of the UK’s leading hotels, restaurants and bars to attract customers and help combat mounting industry pressures this spring.
The new ‘Help Out Hospitality’ campaign is inspired by the successful ‘Eat Out to Help Out’ scheme rolled out by the UK government during the COVID-19 crisis.
The hospitality industry is now working together at a critical time, as businesses grapple with spiralling food prices, rising wage bills, and ongoing supply chain challenges.
Hotels, restaurants and bars across the Highlands have now joined forces to deliver the new ‘Help Out Hospitality’ campaign from this January until the end of March 2026, including the five-star Links House at Royal Dornoch; Highland Coast Hotels on the NC500; Turas Hotels; The Three Chimneys on the Isle of Skye and The Pierhouse Hotel in Argyll.
Many operators have reported struggling to balance affordability for customers with sustainability for their businesses.
Rising food costs have squeezed margins, with staples such as meat, fresh produce and selected grocery items seeing double-digit price increases.
Wage pressures are also intensifying as businesses strive to retain staff in a competitive labour market.
Led by food and drink procurement specialist, The Full Range, the new ‘Help Out Hospitality’ campaign is encouraging customers to rediscover the best of Scottish and UK-wide hospitality with over 100 special deals now available nationwide.
The initiative incorporates every aspect of the hospitality supply chain, including food and drink producers, allowing businesses to create enticing consumer deals on both meals and overnight stays at a time which typically sees a drop in business after Christmas.
A commission-free ‘Help Out Hospitality’ online platform is now live for hospitality businesses to promote offers, attract direct bookings and allow customers to enjoy the best value over the quieter winter months.
Special offers include discounted overnight hotel stays to encourage local tourism, plus food and beverage offers to help make dining out more accessible. Family-friendly dining promotions are also up for grabs to help ease household budgets.
Commenting on the launch of the ‘Help Out Hospitality’ campaign, Director of The Full Range, Barry Knight, said:
“In recent years, rising food costs have put major pressure on hospitality, and upcoming changes to business rates and wage thresholds will make profitability even tougher.
“By working together, we can ease the strain and inspire people to enjoy the best of UK hospitality at a time when every visit counts.”
Many of Scotland’s best-known producers and suppliers have already signed up to the ‘Help Out Hospitality’ campaign, alongside hospitality venues located throughout the UK.
Phil Scott, managing director of the five-star Links House at Royal Dornoch on the word-famous North Coast 500, said:
“Help Out Hospitality is a reminder that our industry is at its best when it acts as a community.
“At its heart, hospitality is about generosity, connection, and shared experience, and this initiative brings those values to life.
“By standing together, sharing support, and opening our doors to one another’s audiences, we strengthen the whole sector.
“We’re proud to be part of something that supports independent businesses, builds resilience, and celebrates what makes Scottish hospitality so special.”
Highland Coast Hotels operates seven landmark hotels around the NC500 and wider North Highlands region, including Lochardil House in Inverness; Royal Marine Hotel in Brora; Royal Golf Hotel in Dornoch; Tongue Hotel, Kylesku Hotel and Plockton Inn in Wester Ross.
Kenny McMillan, managing director of Highland Coast Hotels, said:
“We’re delighted to be supporting The Full Range campaign ‘Help Out Hospitality’ at Highland Coast Hotels.
“We’ve long championed travel beyond the traditional peak season by keeping our hotels open throughout the winter months because the NC500 route remains a truly inspiring year-round destination.
“Tourism is vital to sustaining the small, rural communities we operate in, supporting local employment, suppliers and the wider circular economy.
“Initiatives like Help Out Hospitality enable us to continue driving positive, responsible tourism, ensuring the North Highlands remain welcoming, vibrant and economically resilient all year round.
“We’re proud to play our part in supporting both our industry and the communities at the heart of it.”
Turas Hotels is a Scottish hospitality group dedicated to providing authentic Highland experiences across iconic locations like Inverness, Pitlochry, Aviemore, and Ullapool.
Properties include the Glen Mhor Hotel, Seaforth Restaurant, Uile-bheist Distillery, McKays Hotel, The Boat Country Inn, and the Cairngorm Hotel.
Richard Drummond, Director of Turas Hotels, said:
“The Help Out Hospitality is a fantastic initiative created by the team at The Full Range.
“At a time when the industry requires all the support and help it can get, what a great way to help drive business and pass on savings to our guests and customers.”
David Cochrane MBE, the CEO of HIT Scotland, said:
“We’re always supportive of initiatives that help our industry.
“The Help for Hospitality campaign will positively help businesses, the supply chain and ultimately our customers over the next few months.
“It’s an effective way to show support and an initiative where everyone benefits.”
To find out more about the ‘Help Out Hospitality’ campaign and how you can get involved, go to https://helpouthospitality.co.uk
Follow the ‘Help Out Hospitality’ campaign on Instagram www.instagram.com/helpouthospitality and LinkedIn www.linkedin.com/company/help-out-hospitality
