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Thursday, May 23, 2024

Inverness Features in Green Guide Created by LNER

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Several Inverness attractions feature in the second issue of the Green Guide created by LNER (London North Eastern Railway) to highlight more sustainable options for visitors along the East Coast train route.

Dolphin SpiritWalking Tours In Inverness, the River Ness and Ness Islands, Ticket to RideInverness Botanic Gardens42 CyclingLeakey’s BookshopAn Talla by Loch NessCulloden BattlefieldNairn Dunbar Golf ClubCafé ArtysansThe Black Isle BarBlend Tea and Coffee Merchants, the Highland Food and Drink Trail, The Victorian MarketGirvansRocpool Reserve,Velocity Café and Bicycle WorkshopRendezvous CafeKingsmills HotelInverness Youth HostelNess WalkInverness Palace Hotel and SpaGlenuig House Bed and Breakfast and Acer Glen Bed and Breakfast all feature in the guide alongside attractions in Harrogate and Lincoln.

The Green Guide has been launched on the back of research conducted by LNER which shows that 25 per cent of adults prioritise their mode of travelling to and around their holiday destinations, giving priority to those that are better for the environment.

Other highlights from the research include:

  • 45 per cent of people plan their trips specifically around being able to enjoy local experiences
  • 44 per cent prioritise being able to eat and drink local produce when it comes to booking a trip
  • Around half (48 per cent) want to find hidden ‘local gems’ when visiting a new place
  • 51 per cent feel it’s important to visit local independent shops, rather than chain shops
  • 1 in 10 actively seek out eco-friendly accommodation when travelling

Speaking about the research and the inclusion of Inverness in LNER’s Green Guide, Michael Golding, CEO of Visit Inverness Loch Ness, said:

“It is great to see so many places to stay, eat and visit in Inverness included in this Green Guide.

“As a Tourism Business Improvement District, we and all our members appreciate the importance of sustainable travel and are working hard to reduce our carbon footprint and encourage positive behaviour change as we aim to create a sustainable destination.”

David Horne, Managing Director at LNER, added:

“This summer is set to be huge for domestic travel, so we’re delighted to be launching the second version of our popular Green Guide to help people wanting to make more responsible travel choices.

“Our research shows half of British adults want to learn more about how to be a sustainable traveller, so the Green Guide is aimed at providing a wide range of inspiration on how to do this on the LNER route.

“Whether it’s Lincoln Cathedral with its exterior recently revealed after nearly 40 years, or the Highland Food and Drink Trail in Inverness, we’re seeing people from all around the world flocking to our destinations to seek out increasingly popular local experiences.

“This is becoming very important to the kind of traveller who wants to spend their money on authentic regional experiences, as well as taking the time to use the journey to switch off.”

LNER’s Green Guide has been curated using tips and advice from LNER colleagues local to the destinations as well as with support from Visit Harrogate, Visit Inverness Loch Ness and Visit Lincolnshire.

The Guide is available on www.lner.co.uk/greenguides  as well as in LNER’s travel centres at stations along the East Coast route.

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