M&S is stepping up its game for busy families with a major expansion of its value range, new essentials for every room in the house and, for the first time, its own brand of family medicines.
Over 100 everyday lines are now available in larger pack sizes as part of its Bigger Pack, Better Value range, which has grown by a third in recent weeks.
Among the new additions are 12 Free Range British Eggs for £3.20, a four-pack of Eat Now Eat Later Hass Avocados for £3.50 and a larger 600ml pot of Double Cream for £2.65.
It’s part of a broader push to make M&S a true shopping list destination, with the right products in the right sizes at prices families can rely on.
Customers are already snapping up seasonal favourites like the popular Fresh Market Specials.
The Family Blueberry pot made waves in March, boosting blueberry sales by over 30 percent compared to last year.
And the Cherry pot, launched in June, became the best-selling Fresh Market Special of all time.
Now, M&S is going even further with the launch of 40 new and upgraded lines, including its first-ever range of own-brand medicines.
The new health range includes everyday staples like paracetamol, ibuprofen, allergy relief and children’s liquid pain relief, all designed to make family healthcare more convenient.
For little ones, there are also eight new baby food lines, including baby milk, adding to a growing line-up that already includes family-size toiletries and sauces.
At home, laundry is getting a helping hand with upgraded 5-in-1 washing pods that promise powerful cleaning and stain removal, even in a cold quick wash.
Available in both bio and non-bio, the pods come in fully recyclable packaging and deliver 30 washes per pack.
M&S has also reformulated its washing up liquid to double the number of plates cleaned per wash, offering better performance at the same price of £1.50 for a 500ml bottle.
All of this is resonating with families, as the retailer sees strong volume growth across all life stages and a significant increase in family market share.
In the last 12 weeks alone, M&S outperformed a declining market by 20 percentage points, with nearly 0.3 points of market share growth year-on-year among families.
Alex Freudmann, Managing Director of M&S Food, said the goal is simple.
“When we talk about being a shopping list retailer, it means customers can count on us to have what they need, in the right size and at the right price,” he said.
“Our focus has been on closing gaps and getting the range right, which is building credibility with families.
“But we know there’s still more to do.”
That ambition is clear as M&S makes bold moves to become the go-to shop for family needs, combining trusted quality with genuine value.
