The summer adventure season is heating up and Royal Enfield is set to take centre stage once again at the much-anticipated ABR Festival 2025.
From 26 to 29 June, the grand grounds of Ragley Hall in Alcester will transform into a haven for motorcycling enthusiasts, with Royal Enfield bringing an immersive experience that promises to be even bigger than last year’s impressive showing.
At the heart of this year’s excitement lies the Himalayan 450.
Inside Royal Enfield’s Immersion Tent, festival-goers will discover a captivating exhibition dedicated to the newest generation of the iconic adventure bike.
Several Himalayan 450 models will be on display, some fitted with the latest GMA accessories, offering visitors a close-up look at every carefully crafted detail.
Adding a personal touch to the exhibition, members of the design and development team will be on hand throughout the weekend.
Among them is Steve Everitt, the Lead Designer behind the Himalayan 450, who will share the remarkable journey of this bike’s creation.
From the new liquid-cooled Sherpa 452cc engine to the refined 2025 chassis and distinctive styling, guests will gain rare insight into how this latest model came to life.
It is a golden opportunity to hear first-hand how the Himalayan has evolved from its 411 origins into the formidable 450.
But the experience extends far beyond the Immersion Tent.
Over at the Community Tent, Royal Enfield Ride Partners will help visitors plan their next two-wheeled adventure.
Representatives from Biker BnB, Vintage Rides and Moto Junkies will be available to chat about upcoming trips both at home and abroad.
Whether it is mastering off-road trails with Moto Junkies, exploring Vietnam’s wild beauty with Vintage Rides, or embarking on the Highland Scramble through Scotland with Biker BnB, there will be no shortage of inspiration for future journeys.
For those eager to get in the saddle, Royal Enfield’s full 2025 range will be available for test rides throughout the weekend.
Both on-road and off-road routes will give riders the chance to experience the bikes in action.
Guided rides start each morning at 10 am, with bookings opening from 9 am.
Early planning is strongly advised to secure a spot.
Adding yet more star power to the weekend is legendary adventurer Nick Sanders, returning from his epic 30,000 kilometre Edge of Europe expedition on a Bear 650.
Nick’s arrival at Ragley Hall will mark the final leg of his journey, and throughout the festival he will be sharing captivating stories from his latest travels.
His schedule includes appearances on the Headline Kove Stage, Travellers Stage and Himalayan Stage across the weekend.
The festival’s Himalayan Master Class stage, hosted by Vanessa Ruck, promises a rich programme of talks designed to fuel the passions of every rider.
From capturing the perfect adventure photo to deep dives into the development of the Himalayan, an array of expert speakers will share their knowledge and experiences across the weekend.
In true Royal Enfield fashion, owners attending the event will be treated to a free coffee simply by presenting their bike key or a few snapshots of their pride and joy at the Royal Enfield Coffee Bar.
With so much on offer, Royal Enfield’s presence at ABR Festival 2025 is set to deliver an unforgettable weekend of adventure, camaraderie and motorcycle passion.
