Royal Enfield has celebrated a standout presence at MCL25 in Birmingham as the brand prepares for a packed year of 125th Anniversary events in 2026.
The nine day showcase drew 97,000 visitors and gave UK riders a first look at several new models and colours expected to define the brand’s next chapter.
The event followed the company’s unveilings at EICMA in Milan and marked the informal beginning of its anniversary year before celebrations formally begin at Motoverse in Goa.
The Royal Enfield stand became a lively hub for riders who moved easily between heritage displays, global adventures and hands on encounters with the latest models.
Visitors were able to meet ride partners from across the UK and Europe, learn about track experiences with Gary Birtwistle and explore a wide range of bookable Royal Enfield adventures around the world.
The 2026 releases drew particular interest with UK first showings for the Bullet 650, the Flying Flea C6 and S6 and the Himalayan 450 Mana Black all drawing steady crowds.
The Classic 650, HNTR 350 and Guerrilla 450 were also presented in fresh colours as part of a wider update to the coming year’s range.
Limited edition models appeared on the stand as well including the Classic 650 Anniversary Edition and the Shotgun 650 x Rough Crafts which attracted a constant stream of photographers and riders.
The community area proved just as popular with displays of customs and heritage builds including the Fuel Fury Bear 650, the Sawn Off Shotgun and Gary Birtwistle’s own flat track racer which sat beside a busy coffee bar that served 1,898 hot drinks to club members.
Media Monday brought a sharper spotlight with two presentations introduced by Martin Marshall, UK Sales and Dealer Development Manager.
Glen Corbitt, head of the twins platform and lead for Global Product Strategy, presented the long awaited Bullet 650 and talked through its evolution from a historic name to a new chapter powered by the brand’s parallel twin engine.
Matt Cardenas, Head of EV Product Strategy, presented the Flying Flea C6 and S6 and explored the wartime history that shaped the original Flea and the design cues carried into the new models.
The momentum from the show has been echoed in a rise of enquiries around Royal Enfield Finance with dealers reporting stronger interest in current offers across the range.
George Cheeseman, Country Manager, said:
“We are incredibly proud of the success of MCL25.
“It was the perfect opportunity to connect with both new and existing customers, gathering inspiring stories of their past adventures and future plans, and exactly why we love the show so much.
“This positive reception is a clear sign that we are successfully building momentum with new models, whilst honouring our 125 year legacy, showcasing the energy and excitement that will drive our future.
“Further confidence has been found from our successful sales campaigns, showing the importance of making motorcycling even more accessible for riders young and old, with plenty of excitement around the new 2026 models, current model range, and our heritage and custom bikes on display.”
Royal Enfield now moves into 2026 with a full calendar of events planned as the brand marks its 125th year of continuous production and looks to strengthen its place in global mid sized motorcycling.
