UHI Orkney, as part of the University of the Highlands and Islands (UHI) partnership, has revealed a new name and visual identity to strengthen engagement with communities and market its offerings more effectively through a connected and recognisable brand family.
As well as fresh approaches to photography and design, the change features a new logo across campuses, based on the letters ‘UHI’, and an embedded plus sign and strapline: ‘where learning means more’.
Claire Kemp, UHI Orkney Assistant Principal, said:
“From the Weyland Agricultural Centre, to the Kirkwall College of Further Education and Orkney College UHI, this is our new chapter.
“We hope our communities will embrace our new identity as we look to the future and continue to provide an ever-growing range of diverse, flexible and supported learning opportunities from access level to PhD.
“UHI Orkney is a partner of UHI and we are proud to continue serving our communities and connecting with their needs. We remain a tertiary institution, offering learning at all levels of education.
“UHI is the official collective identity of our partnership, demonstrating that we are more than a college and more than a university, where we offer many more options and opportunities than any single college or university can.”
Twelve years on from establishing university status, UHI has built a strong foundation to move into a new strategic chapter, affirming its role as a regionally focused partnership of independent colleges and research institutions covering the largest geographical area of any campus-based facility in the UK.
The new identity conveys the partnership’s aims to be more engaged, connected and enterprising.