Belladrum Tartan Heart Festival is turning 21 this year, and to mark the occasion, Scotland’s beloved family festival has teamed up with Co-op to offer lucky fans the chance to win tickets.
In a colourful celebration of their long-standing partnership, more than 70 Co-op stores across Scotland are getting involved this June.
Shoppers will be greeted by larger-than-life cardboard cutouts of Bella the Cow, Belladrum’s much-loved mascot, alongside bright posters and exclusive QR codes.
The competition is as simple as it is fun.
Festival fans just need to snap a photo with Bella the Cow and upload it to social media tagging both Belladrum and Co-op.
Then scan the special QR code in-store to be entered for the chance to win two weekend tickets to Belladrum 2025.
This summer’s festival promises to be one of the best yet.
With big names like Paul Heaton, Supergrass, Texas, Example, CMAT and Tom Walker already on the bill, along with Scottish favourites including Tide Lines, Skipinnish and Beluga Lagoon, it is set to be an unforgettable weekend of music, community and celebration.
Dougie Brown, Festival Producer at Belladrum, says the partnership with Co-op remains at the heart of the festival’s success.
“Our latest promotion with Co-op is about continuing a story we’ve built together since 2014.
“Belladrum and Co-op continue to redefine what a festival partnership can look like, rooted in community, fun and creativity.
“Now we’re turning everyday shopping trips into a chance to experience something magical this summer.”
The relationship between Belladrum and Co-op stretches back more than a decade.
It all began in 2014 when Co-op opened its first full-service supermarket on-site at the festival, offering chilled drinks, fresh food and all the essentials, while also championing local suppliers and reducing waste.
Now, that partnership is stepping outside the festival gates, bringing a little piece of Belladrum to communities all across Scotland.
For many, the sight of Bella the Cow in their local store will be a welcome taste of what makes the festival so special.
Belladrum has grown into a sold-out highlight of the UK’s festival calendar, drawing 25,000 people each summer to the Highlands for a weekend of music, family fun and Highland hospitality.
With its trademark mix of immersive themes, Scottish heritage and a warm, welcoming atmosphere, Belladrum remains a unique gem on the festival scene.
For those hoping to win, Bella the Cow will be waiting in selected Co-op stores across Scotland.
Take a selfie, tag Belladrum and Co-op, scan the QR code and you could be celebrating at Belladrum Tartan Heart Festival 2025, taking place from 31 July to 2 August near Inverness.
