Ducati is gearing up for its 100th anniversary by launching a new Instagram account dedicated entirely to its remarkable history.
The @museoducati profile will serve as a digital archive and celebration of the iconic Italian brand’s legacy, as it looks ahead to its centenary in 2026.
The launch comes as Ducati marks its 99th birthday, a milestone in a story that began on 4 July 1926 with a family of inventors and a bold idea.
Antonio Cavalieri Ducati and his sons founded the original company in Bologna to explore the frontiers of radio technology.
They had no idea that, within a generation, the name Ducati would be synonymous with speed, style and engineering brilliance.
The transformation began in the post-war years, when Ducati unveiled the Cucciolo a small engine designed to turn an ordinary bicycle into a motorbike.
It was the company’s first step into the world of two wheels and the beginning of a journey that would redefine what motorcycles could be.
Since then, Ducati has created some of the most admired machines in motorcycling history.
From the sleek Ducati 60 in 1949 to the unforgettable Monster in 1992, and the legendary 916 that broke all the rules in 1994, each model carried the same DNA, beauty, innovation and performance.
Alongside its iconic bikes, Ducati’s story is filled with remarkable characters.
Engineer Fabio Taglioni brought the revolutionary desmodromic valve system to racing, giving Ducati its signature edge in performance and precision.
The company’s race record speaks for itself.
From endurance races in the 1950s to stunning wins at Imola in 1972, from Superbike glory in the 1990s with Carl Fogarty and Troy Bayliss, to Casey Stoner’s 2007 MotoGP world title, Ducati has earned its place in the pantheon of racing legends.
That legacy continues today, with the team dominating the MotoGP World Championship for three years running and claiming a record 20 Manufacturer’s World Titles in World Superbike.
Now, with the launch of @museoducati on Instagram, fans can explore the full Ducati story from vintage photos and rare bikes to behind-the-scenes archives and design milestones.
The digital archive sits alongside the Ducati Museum and Factory in Borgo Panigale, which welcomes thousands of visitors every year to experience the company’s living history.
As Ducati approaches its centenary, this new platform is a way to honour the past and inspire the future, one beautifully built bike at a time.
