Flu cases are rising sharply in Scotland, putting immense pressure on the health system.
New data from Public Health Scotland (PHS) shows a 63% increase in confirmed flu cases within just one week, with numbers climbing from 1,696 to 2,752.
GP consultations for flu-like symptoms have reached their highest levels since the winter of 2017/18.
Hospital admissions have surged by 65% in the past week, jumping from 705 to 1,163.
These alarming statistics highlight the significant burden flu is placing on healthcare services across the country.
Dr Nicholas Phin of PHS warned that the unusually high levels of flu pose serious risks, particularly to vulnerable groups.
He emphasised that vaccination remains the best defence against severe illness, yet uptake remains low among younger individuals with underlying health conditions.
Over two-thirds of Scots under 65 in this at-risk group have not received their flu jab.
The public is urged to take proactive steps to prevent the virus from spreading during the busy festive season.
Staying home while unwell, maintaining good hygiene, and covering coughs and sneezes can all help reduce transmission.
Health officials stress the importance of reserving A&E services for genuine emergencies, such as heart attacks or severe injuries.
For flu-like symptoms, NHS Inform or NHS 24 can provide guidance, while GPs remain an essential point of contact for non-critical cases.
Flu vaccination is still available for eligible groups, including the elderly, pregnant women, and those with chronic conditions.
Dr Phin urged anyone eligible for a flu or COVID-19 vaccine to book their appointment without delay.
As flu activity intensifies, early action and community responsibility are critical to safeguarding the health of Scots this winter.
