The Inverness Castle Experience has opened group visit planning through to 2028 and confirmed new winter travel rates as confidence grows around the Highlands becoming a stronger year round tourism destination.
The move is designed to encourage more visitors into Inverness outside the traditional summer season while helping support hotels, cafes, restaurants and local businesses through the quieter winter months.
Set within the historic Inverness Castle building overlooking the River Ness, the attraction has been transformed from its former role as a courthouse and prison into a modern visitor experience focused on Highland stories, identity, culture and landscape.
The experience aims to offer something deeper than a standard castle tour by using immersive storytelling and personal voices from across the Highlands to bring the region’s history and character to life.
The attraction is now accepting enquiries from tour operators and group organisers for visits this year as well as provisional planning for 2027 and 2028.
While future bookings will be confirmed closer to travel dates, the early planning process allows organisers to build Inverness into longer term itineraries with greater confidence as the city continues to strengthen its position as a tourism destination.
The Inverness Castle Experience has also confirmed that winter group rates will apply from 1 November 2026 until 21 March 2027 in an effort to attract more visitors during periods traditionally seen as quieter for the tourism industry.
The wider aim is to help create more sustained activity across the Highlands throughout the year rather than relying heavily on the peak summer season.
Amy MacLeod, Head of The Inverness Castle Experience, said:
“By encouraging group visits throughout the year, including the winter months, we can help support local businesses and position the Highlands as a destination that offers something special in every season.
“Planning for future years gives confidence to organisers while allowing us to deliver a high quality experience for guests and ensuring the benefits of the visitor economy are felt across the city and the wider Highlands.”
The attraction is expected to draw visitors from across the UK and overseas markets while creating opportunities for closer collaboration with accommodation providers, hospitality businesses and tour operators throughout the region.
For Inverness itself, the move represents another sign of confidence in the city’s long term tourism future as major investment continues to reshape how the Highlands presents itself to visitors.
The success of year round tourism has become increasingly important for Highland businesses facing rising operating costs and seasonal uncertainty, with many now looking towards attractions and experiences capable of bringing steady footfall beyond the busy summer months.
The Inverness Castle Experience appears determined to become part of that shift.
Group organisers and tour leaders interested in bringing visitors to Inverness are encouraged to submit enquiries via the Group Booking Enquiry Form on The Inverness Castle Experience website.
