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Tuesday, April 23, 2024

Lidl Become First UK Retailer to Sell Pink Prosecco

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Lidl customers are in for a treat as they can now be the first shoppers to pick up a bottle of pink Rosé Prosecco in stores nationwide for just £6.49.

Available on shelves now (Monday 2nd November), Lidl is the first UK retailer to sell pink prosecco after a recent change in Italian law meant that Pinot Noir grapes could also be used to make the popular sparkling wine with a delicate pale pink hue.

Lidl’s Rosé Prosecco has tasting notes of fruity strawberry with an attractive pale pink finish and is described as being not too dry with a gentle fizz – perfect for those who enjoy the taste of a classic Prosecco but want to try something new.

Paul McQuade, Head of Wine Buying at Lidl GB commented:

“We are really excited to be the first UK retailer to sell Pink Prosecco to customers, and know that it is a hotly anticipated product for the festive season.

“Our award-winning Prosecco range is very popular with customers up and down the country so we are pleased to be able to bring them a UK retailer first, at a fantastic price to boot.”

Shoppers will have to be quick to snap up a bottle of the much-anticipated Rosé Prosecco as Lidl predicts it will be a big hit with customers ahead of the festive season.

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