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Thursday, December 8, 2022

The Highlands Are Number One on Instagram

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New research reveals the most Instagrammable mountain destinations in the UK & Ireland – the Highlands ranks 1st.

The outdoor experts at Blacks analysed the most popular hashtags for each mountain destination, as of December 2021, to reveal the most ‘Instagrammable’ mountain destinations.

You can view the full research by clinking here.

The UK & Ireland’s top 10 ‘Instagrammable’ mountain destinations:

RankDestination Instagram Posts
1Highland2,672,176
2County Galway1,909,145
3Cumbria1,742,338
4County Donegal825,225
5County Limerick691,661
6County Wicklow619,921
7Isle of Man603,987
8County Waterford574,983
8Aberdeenshire511,760
10Stirling497,645

The most popular mountain destination for sharing travel inspiration on Instagram is the Scottish Highlands, with over two and a half million tags for #highlands.

The second most ‘Instagrammable’ mountain destination is County Galway.

With over 1.9 million tags for #countygalway, the epic scenery makes the destination the perfect backdrop for an Instagram post.

Cumbria ranks in third place.

Cumbria is of course home to the English Lake District, but you may be surprised to know that it is home to just four ‘major’ mountains – although it is still the only county in England to be home to any at all.

Further Study Insights:

The Highlands are home to the most P600 mountains (56), and they are also the best destination for camping.

The best UK & Irish destination for walking, cycling and running is Cumbria.

The Isle of Man is the most popular destination on Google (5.13m).

The mountain destination with the cheapest accommodation is Aberdeenshire (£38 per night).

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