Highland Coast Hotels has launched a new series of Traitors inspired breaks along the North Coast 500, offering visitors a structured and immersive way to explore the landscapes and landmarks of the North Highlands from May to September 2026.
Drawing inspiration from the BBC series The Traitors, filmed at Ardross Castle just north of Inverness, the new itinerary connects visitors with the dramatic scenery, historic sites and remote settings that have helped define the region.
Ardross Castle itself sits close to the official starting point of the North Coast 500, making the area a natural gateway to the wider Highlands experience.
The new breaks are designed to turn that sense of atmosphere into a real world journey, combining travel, heritage and storytelling across one of Scotland’s most famous touring routes.
At the centre of the offering is a four night package, which includes two nights at the Royal Marine Hotel in Brora and two nights at Tongue Hotel, overlooking Castle Varrich and the surrounding coastline.
The package also includes entry to Dunrobin Castle and The Castle and Gardens of Mey, alongside freshly prepared packed lunches for each day of travel.
Dunrobin Castle, often described as the jewel in the crown of the Highlands, is one of the most northerly of Scotland’s great houses and dates back to the early 1300s.
Its elevated position overlooking the Dornoch Firth makes it one of the most striking locations on the route.
To find out more, go to www.dunrobincastle.co.uk
Further north, The Castle of Mey carries both historical and cultural significance, having been the much loved residence of Queen Elizabeth The Queen Mother and now operating as a major visitor attraction.
The site continues to support tourism, employment and community activity in the area, drawing visitors from across the UK and beyond.
To find out more, go to www.castleofmey.org.uk
Highland Coast Hotels has developed the new breaks as a one stop booking experience, allowing guests to arrange accommodation, dining and activities through a single system.
The group operates seven venues across the North Highlands, creating a connected network that supports extended stays and flexible travel.
Visitors can also choose to expand their itinerary, with options including Lochardil House in Inverness, Cawdor Castle near Nairn, Carbisdale Castle near Lairg and Loch Glass.
The remains of Castle Varrich near Tongue also form part of the wider experience, adding further depth to the journey.
For those looking for a more relaxed way to travel, partnerships with local driver guides offer a chauffeured option, allowing visitors to explore the region without the need to drive.
The breaks are priced from £149 per person per night based on two people sharing, with availability running through the main tourism season.
The launch reflects a growing trend towards experience led travel, where visitors are looking for more than a destination and are instead drawn to journeys shaped by story and place.
By linking the global appeal of The Traitors with the North Coast 500, Highland Coast Hotels is aiming to attract a wider audience while encouraging visitors to spend more time exploring the Highlands.
For more information on Highland Coast Hotels’ new Traitors-inspired breaks and to make a booking, go to www.highlandcoasthotels.com/traitors and www.highlandcoasthotels.com/itineraries
Highland Coast Hotels operates seven landmark hotels around the NC500 and wider North Highlands region, including Lochardil, House in Inverness; Royal Marine Hotel in Brora; Royal Golf Hotel in Dornoch; Tongue Hotel, Kylesku Hotel and Plockton Inn in Wester Ross.
For more information on Highland Coast Hotels, go to www.highlandcoasthotels.com
