Cairngorm Mountain (Scotland) Ltd (CMSL) has unveiled the new livery for its iconic funicular railway, designed in partnership with local agency, Tide Graphic.
The stunning new livery depicts the native mountain hare and its predator, the eagle, reflecting the wildlife of the mountain known for speed.
Creative Director, Gregor McNeish and his team created the graphics for the new livery based on iconic and dynamic animals who live on the mountain and who represent the summer and winter seasons too.
Gregor McNeish of Tide Graphic commented:
“Having grown up in the area and knowing the Cairngorm hills well, I wanted to capture the essence of the environment in the livery for the new railway.
“Giving each car an identity and its own distinct colour, highlights the natural surroundings and also I felt it would allow kids to identify each one.
“I have many friends who are part of the Cairngorm community and work on the hill so I spoke to them about their experiences to bring the operation, its people and surroundings to life.”
Tide Graphic has worked with a wide range of local businesses, including designing the logo for the Cairngorm Mountain Rescue, and they bring their understanding of the unique and local environment to each project.
Last month, CMSL reinstated its funicular railway to full operation, following significant engineering works and safety testing within strict environmental requirements.
Weather conditions permitting, the 2km funicular railway runs a regular service, taking snowsports enthusiasts to the top of the slopes and the newly refurbished Ptarmigan building in around 5 minutes.
The team plans to introduce mountain biking and guided walks in summer 2023 bringing increased experiences throughout the year that take visitors closer to nature.
The relaunch of the Cairngorm Mountain Railway comes alongside other major improvement works funded and supported by Highlands and Islands Enterprise (HIE), including new ‘magic carpet’ conveyor belts for the beginner slopes and car park improvements.
The revamped Ptarmigan building includes a restaurant and viewing platform as well as a 270° immersive exhibition space and interactive 3d sandboxes for all ages to experience.
Susan Smith, CEO of CMSL, said:
“We often work with Tide Graphic and are pleased to have them as part of our community.
“The design created by Gregor and his team captures the beauty of our local environment as well as our vision to transform Cairngorm Mountain into a year-round resort.
“We are continuing to protect and respect the environment as a priority, while bringing the local community and businesses along on our redevelopment journey.”
Owned by Highlands and Islands Enterprise (HIE) and operated by the Cairngorm Mountain team, the resort is one of Scotland’s iconic locations and the railway makes the mountain environment accessible not only for snowsports enthusiasts, but visitors of all ages and abilities in every season of the year.
With environmental rangers who oversee the protection of the site and can offer insights on its unique nature, visitors can learn about the Cairngorms and Scotland’s mountain environment.
To find out more information, please visit: www.cairngormmountain.co.uk
To buy snowsports passes, please visit: www.cairngormmountain.co.uk/lift-passes
