A bold new crisp range born in Perthshire is now crunching its way into shops across the UK and Ireland.
Taylor Snacks, based in Errol, has teamed up with high street giant Marks & Spencer to launch a striking new selection of “Extreme Ridge” crisps.
The range has hit shelves in 900 M&S stores, bringing punchy flavours and a serious upgrade in texture.
Unlike your average crisp, these ones are thinner cut with tighter ridges, giving them a lighter bite and a satisfying crunch.
From Sizzling Steak to Four Cheese and Onion, and even a fiery Chicken Curry, the six flavours pack a flavour punch.
Each crisp is designed for maximum taste and texture, with the M&S team working closely with Taylor Snacks to perfect every detail.
The collaboration marks a milestone for Taylor Snacks, with a significant investment in its Perthshire base and 30 new jobs created at its Errol site.
Managing Director James Taylor said developing the range with M&S was a proud moment for the family-run business.
He praised the teams on both sides for working “terrifically together” from concept to shelf.
Taylor added that the new crisps are a testament to their shared focus on flavour, quality, and innovation.
M&S Regional Manager Rachel Rankine highlighted the importance of supporting local producers like Taylor Snacks while delivering trusted value for customers.
She said the new range proves that great flavour and premium quality can go hand in hand.
Taylor Snacks has built a strong reputation for quality snacks and the M&S partnership signals a new chapter of national recognition.
With more crisps rolling off the lines in Errol than ever before, the business is gearing up for a busy year ahead.
The Extreme Ridge range is now available in M&S stores across the UK and Ireland, giving shoppers a chance to crunch into something a little different.
Whether it’s a quick snack or part of a party spread, Taylor’s bold new offering is set to become a firm favourite.
