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Sunday, July 21, 2024

Scotch Beef Campaign is Prime Cut for Hospitality Sector

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Scotland’s beef, lamb and pork producers are an important part of the country’s economic, social and environmental sustainability, contributing over £2 billion to the annual GDP of Scotland and supporting around 50,000 jobs in the farming, agricultural supply and processing sectors.

David Whiteford is a local Highland farmer and Chairman of Highland Coast Hotels, which owns and operates Lochardil House in Inverness, as well as six other landmark hotels located around the world-famous North Coast 500, including Kyklesku, Plockton, Tongue, Brora and Dornoch. 

Commenting on the launch of the Scotch Beef Club at Lochardil House in Inverness, Mr Whiteford said: 

“Across our collection of seven landmark venues, we’re passionate about local and regional produce.

“As a local farmer myself it gives me great pride to know that all of our beef is born and reared on farms and crofts in the Highlands and Islands region, and so we’re the ideal platform to promote this campaign. 

“It’s of great value to know that the whole Scotch process is underpinned by QMS’s independently certified farm to fork quality assurance scheme.

“We’re delighted to commit to supporting and showcasing only the best quality Scotch Beef, Scotch Lamb and Specially Selected Pork on our hotel restaurant and brasserie menus.”

Any restaurant business serving premium quality Scotch Beef can join the Club and benefit from QMS’s marketing collateral and support. 

Tom Gibson, Director of Business Development at QMS, said: 

“The Scotch Beef Club also provides added value for these businesses, promoting their support for the Quality Assurance, provenance and traceability of our premium red meat.

“Increasing trade with foodservice is top of our agenda.

“We have a mission to ensure current and potential customers are aware of the Scotch difference – the factors which make Scotland’s premium red meat the top choice.”

Lochardil House in Inverness is the latest addition to the Highland Coast Hotels collection of six existing properties across the north Highlands.

The 4-star hotel is a Victorian mansion set in idyllic gardens and offers 28 guest rooms, including a choice of suites, family rooms, deluxe doubles and classic singles.

A dedicated wedding and meeting space can host between 10 and 200 people.

The Lochardil House development has also set clear objectives to foster and support local talent with the creation of over 40 hospitality jobs in the Highland capital. 

For more information on Highland Coast Hotels’ Lochardil House in Inverness, go to https://lochardil.co.uk 

For more information on Highland Coast Hotels, go to www.highlandcoasthotels.com

For more information on QMS’s Scotch Beef Club, go to https://makeitscotch.com/experience/scotch-beef-club

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