Scotland’s World Cup campaign is proving to be good news not only for football fans but also for pubs and bars across the country, with Friday night’s clash against Morocco expected to generate millions of pounds in extra trade.

New analysis from the Scottish Beer and Pub Association suggests Scotland’s second group match could lead to the sale of around 520,000 additional pints, delivering an estimated £2.6 million boost to the hospitality sector.

The forecast follows Scotland’s dramatic opening match against Haiti, which despite kicking off at 2am UK time is estimated to have generated at least 380,000 extra pint sales and around £1.9 million in additional revenue for pubs and bars.

With Friday’s match against Morocco scheduled for an 11pm kick off, the industry expects even more supporters to gather in pubs to watch the action.

For many venues still dealing with rising costs and challenging trading conditions, the timing of the fixture is being seen as a welcome opportunity.

The Scottish Beer and Pub Association believes Scotland’s return to the World Cup after almost three decades away from the tournament has created a significant uplift in trade and brought communities together in local pubs across the country.

Paul Togneri of the Scottish Beer and Pub Association said:

“Scotland’s return to the World Cup has given pubs a much-needed welcome boost, with early indications suggesting at least 380,000 extra pints were sold for the Haiti game despite the 2am kick-off.

“It’s an incredible result following an incredible match.

“With Friday night’s clash against Morocco starting at a much more pub-friendly 11pm we expect an even bigger boost, with over half a million extra pints to be poured in pubs and bars across the country.

“That would be worth upwards of £2.6 million to the trade, which is hugely welcome for venues still battling high costs.

“If you can’t be in Boston, there’s no better place than the pub.

“We’d urge supporters to get down to their local, back the team and cheer Scotland on together.”

The figures highlight the wider economic impact major sporting events can have beyond the stadium, particularly for hospitality businesses that often benefit from increased footfall during international tournaments.

As anticipation builds ahead of Scotland’s meeting with Morocco, many publicans will be hoping the national team can deliver another memorable night both on the pitch and behind the bar.