Three remarkable Highland tourism enterprises have achieved national recognition at the prestigious Scottish Thistle Awards, marking an extraordinary triumph for the region’s hospitality sector.
The glittering ceremony, held at the Hilton Glasgow on Thursday 21 November, saw Nevis Range secure the coveted Best Outdoor or Adventure Experience award, celebrating their outstanding contribution to Scotland’s adventure tourism landscape.
Based in Torlundy, Nevis Range impressed judges with their comprehensive year-round experiences, professional staff development, and unwavering commitment to combining thrilling adventures with environmental consciousness.
The innovative Loch Ness Hub and Travel, situated in Drumnadrochit, claimed victory in the Innovation in Tourism category, sponsored by The Times Scotland, for their groundbreaking approach to sustainable tourism and community engagement.
This community-owned enterprise has revolutionised the visitor experience around Loch Ness, offering an innovative blend of services including baggage transfers, guided tours, and eco-friendly transport solutions.
Russell Fraser, Managing Director of Loch Ness Hub and Travel, achieved personal recognition as Tourism Individual of the Year, acknowledging his transformative leadership in community tourism.
Fraser’s two-decade journey in tourism entrepreneurship has seen him pioneer sustainable practices and community-led initiatives, establishing new standards for responsible tourism in the Highlands.
The awards, delivered by VisitScotland with headline sponsor Johnstons of Elgin, represent the pinnacle of achievement in Scottish tourism, drawing over 700 entries from across the nation.
Steven Walker, Chair of the Scottish Thistle Award Industry Panel, highlighted how these victories showcase the exceptional quality of Highland tourism offerings while supporting Scotland’s national tourism strategy, Outlook 2030.
This remarkable achievement not only celebrates individual excellence but also reinforces the Highlands’ position as a leading force in Scotland’s tourism industry, setting new benchmarks for quality, innovation, and sustainability.
The success of these Highland enterprises demonstrates the region’s commitment to delivering world-class visitor experiences while maintaining strong connections to local communities and environmental stewardship.
