Lidl is breaking new ground with a fresh digital twist on its famed Middle of Lidl deals.
From Monday 7th to Sunday 13th April, Lidl Plus customers can reserve a Parkside Robot Lawnmower and Garage ahead of their in-store launch.
This new Click, Reserve & Collect service is being trialled for the first time via the Lidl Plus app.
It allows users to secure popular products two weeks before they reach shelves.
Shoppers can select a preferred store and collect their reserved item between 16th and 19th April.
The star of the show is the Parkside Robot Lawnmower, priced at just £199 through Lidl Plus.
That’s a staggering £150 cheaper than a similar model from a leading brand on the high street.
A matching Parkside Robot Lawnmower Garage is also available to reserve for £24.99.
It’s a handy, weather-proof docking station to keep the mower safe and dry when it’s off duty.
Jassine Ouali, Chief Customer Officer at Lidl GB, says the trial is all about enhancing the customer experience.
She said Lidl is always looking for bold ways to improve how people shop.
Middle of Lidl offers are notoriously popular and often sell out quickly.
This new trial gives customers a better chance to get their hands on top products before they disappear.
The Lidl Plus app, launched in 2020, now boasts over 100 million users across the globe.
It has become a key tool for Lidl customers seeking value, rewards and exclusive deals.
The robot lawnmower itself is designed for ultimate ease and efficiency.
With it, garden owners can relax while their grass is kept perfectly trimmed without lifting a finger.
Lidl says the new reservation system is available only while stocks last.
Customers who want in on the deal will need to act fast to avoid disappointment.
With lawn season just around the corner, timing couldn’t be better.
This trial could mark a major shift in how Lidl rolls out its most-wanted products.
If it proves popular, more Click, Reserve & Collect launches may follow.
The trial starts Monday, but the buzz is already building.
Tech meets turf with this smart new offer from the supermarket giant.
