Marks & Spencer is celebrating Scotland’s return to the World Cup with a new film showcasing the people, places and produce that help define modern Scotland.

The film, titled Love Letter to Scotland, launched across M&S social media channels on Friday 12 June ahead of Scotland’s opening World Cup match against Haiti.

Created to mark Scotland’s first appearance at the tournament since 1998, the film shines a spotlight on some of the 4,000 Scottish farms, sea farms and fishing vessels that supply produce to M&S customers across the UK.

Featuring suppliers from Arbroath, Aberdeenshire and Oban, the film highlights the people behind some of Scotland’s best known food products while drawing parallels between the nation’s food producers and its football team.

Among those featured is Gordon Porter from Angus Soft Fruits in Arbroath, who grows M&S Red Diamond strawberries.

Also appearing are Rachael and Alastair Duncan of Duncan Farms in Aberdeenshire, suppliers of Scottish free range eggs, alongside Michael, Will and Robbie from Scottish Sea Farms in Oban, who provide responsibly sourced Scottish salmon.

The film combines images of Scottish food production with sweeping scenes of mountains, glens and lochs, creating a celebration of Scottish identity ahead of one of the country’s biggest sporting occasions in a generation.

M&S says the campaign is designed to recognise the thousands of Scottish suppliers who help bring Scottish produce to customers throughout the UK.

The film also reflects the growing anticipation surrounding Scotland’s return to football’s biggest stage after an absence of almost three decades.

Throughout the production, M&S colleagues from across Scotland join in supporting the national team, while highlighting the contribution made by farmers, growers, fishermen and food producers to communities across the country.

The campaign centres on the idea that Scotland’s success is built not only on the players representing the nation on the pitch but also on the people working behind the scenes in industries that help define Scotland around the world.

As excitement builds ahead of the opening match, the film offers a celebration of Scottish pride that stretches from football stadiums to farms, fishing boats and family businesses across the country.

For many viewers, it is likely to strike a familiar chord, reflecting both Scotland’s sporting ambitions and the communities that continue to shape the country’s story every day.