Morrisons has become the first UK supermarket to launch an own-brand range of shampoo and conditioner bars into its permanent haircare range.
The Morrisons bars, which are part of the Nutmeg range, can last up to 30 washes and cost a pocket-friendly £3 – making them five times cheaper than some other branded options available, which can cost over £15.
They are also vegan, 100% plastic-free and packaged in fully recyclable cardboard cartons.
Shampoo bars use less water to manufacture than traditional haircare products and are lighter to transport, so have a smaller carbon footprint than a standard shampoo bottle.
An average family can use multiple shampoo and conditioner plastic bottles per month – making the shampoo bars a more eco-friendly option.
Celebrities including Holly Willoughby, Davina McCall, Lily James and Kirsten Scott Thomas are all fans of shampoo bars.
The Nutmeg Shampoo and Conditioner Bars are formulated with a high natural origin content and include ingredients such as Organic Argan Oil, Wheat Germ Oil and Coconut Oil – renowned for their ability to cleanse and nourish, restore damaged hair and tame frizz.
Karena Hung, Health & Beauty Development Manager at Morrisons, said:
“Our customers are telling us they want more sustainable options, not only for their groceries, but for their beauty products too.
“We’re excited to launch these new shampoo and conditioner bars under our own brand, so customers can pick them up as easily as they would regular bottles of shampoo and conditioner, with their weekly shop.”
Made in Scotland, Morrisons Nutmeg Shampoo & Conditioner Bars are available in-store now for £3 each.
A number of sustainable healthcare products are available in Morrisons Nutmeg range including organic sustainable sanitary protection, cotton buds in paper boxes, along with wooden nail and bath brushes.